I research & understand

Working with stakeholders to understand needs and develop full briefs. Undertaking research into the organisation, brand and end-users; including interviews, data analysis, surveys, persona development, competitor research and branding reviews.


I conceptualise & prototype

Developing user stories, journeys and information architecture, and conceptualising strategies that inform every aspect of how a user interacts with the digital brand. I use low and high-fidelity diagrams, interactive wireframes and work with developers to produce prototypes.


I design & deliver

With a background in graphic design, I can work with an existing brand to interpret and evolve it digitally, and can also develop branding as part of a larger project. Additional skills include art direction, copywriting and offline visual design. I manage projects throughout their life-cycle; developing timescales and project plans, managing budgets, liaising with clients, organising suppliers, leading juniors and working with technical teams.