User-focussed digital
product & service designer


I am a user-focussed digital designer. I research & understand, conceptualise & prototype, design & deliver: all to develop great digital experiences. 

My approach is based on the belief that good design is about people; listening and empathising, thinking about needs and challenging with ideas that innovate. I work collaboratively, with stakeholders, product managers, designers, developers and users to solve digital problems.

I have over 12 years experience as a multi-disciplinary designer, and have recently worked on projects for a financial service provider, a home retail giant, an ethical recruitment agency and a Europe-wide sports betting platform, on projects ranging from conceptual prototypes, brand refreshes and complete digital offering overhauls.